Most People Will Never Get Out Of Pain, Here’s Why…

I’m serious about this. People will not get better because they simply aren’t ready to.

It sounds ridiculous doesn’t it?!

But think about it for a second. Since we all have physical pain in common let’s use that as an example.

How much pain were you in before you decided to seek treatment for it?

What became so painful that you had to do something about it?

Was it the actual pain?

Or was it the thought of not being able to work? Or go to the gym? Or to play with your kids?

There’s an old saying that goes;

“People won’t change until the pain of not changing is greater than the pain changing brings.” by Just B. Jordan

We see pain all the time, people coming in with back pain, neck pain, knee pain, all sorts of aches and pains.

People who come in for treatment will generally improve, but how much is up to them.

Unfortunately a lot of people never fully improve because they are not fully committed, and then they have to live in discomfort.

When they are given “homework” to do, they only do it sometimes, and sometimes is not enough!

So here’s the thing.

We can see what the problem is and we know what you need to do to fix it, but it’s up to you to do it.

You have to decide that you want to GET OUT OF PAIN


Find something that will get you results

get HELP

and COMMIT to it!


Booking in with us for a treatment!

Just saying

Ashley “the school teacher” Ridout

A Recent Car Crash Gave Me Back Pain! Here’s How I Solved It.

by Ashley Ridout

The other morning I was on my way to work.

It was a normal day like every other day, coffee in the cup holder, listening to a geeky podcast and enjoying the comfort of my car.

Traffic in front started slowing as we approached the traffic lights and so I started slowing down also.

Then, BOOM!

The car hops forwards as the car behind me came smashing in to the back of me!

Oddly enough I was super cool, strange because situations like that would make me super shaky!

Anyway, the guy was alright and was probably more shaken than me. He wasn’t paying attention and by the time he looked up it was too late!

We exchanged details and so follows hours of phone calls to all the necessary companies.

There wasn’t actually that much damage and aside from a slight ache in the lower back I was fine too.

But the ache didn’t go away and continued to remain stiff even a couple of weeks after.

If only I knew some therapists who could help!

Well funny you should mention that… I work with Steven and Luke.

At this point I hadn’t already had a treatment with Steven so I booked myself in with him.

If you don’t know who Steven is, he is the guy who does sports massage for us. He has a Batchelors in Osteopathy but never finished the course so can’t call himself an Osteopath, but his level of knowledge is INSANE! Probably knows more than me!

Although I was expecting the usual kind of sports massage I was most impressed with how Steven worked. He looked at me totally holistically and treated above and below the area of pain, including some stretches and active release techniques.

So if you want a thorough sports massage treatment then get yourself booked in with Steven today!

Call us on 07825 418481 or email

Speak to you soon

Ashley ‘no longer broken’ Ridout

Here’s How Sports Massage Can Make You Perform Better

by Steven Holinshead

“Everybody who trains for a sport either at amateur level or professional level should be having a regular sports massage!” Jake Mackenzie, BJJ world no 4.

Having spent well over a decade treating, training and rehabilitating injuries some serious, some not so serious, from an ACL reconstruction to serious spinal injuries, one thing is paramount in the pursuit of health and performance, a full holistic approach is beneficial to all participants of sport and exercise in general.

What do I mean by this?

Well, there are 7 key abilities to sports performance according to Tudor Bompa (PhD) in his book on periodisation. These are balance, endurance, speed, power, agility, flexibility, and strength and are all accomplished by dedication and hard work along with good genetics.

To achieve all the above, certain lifestyle factors have to be put in place these are: optimal recovery, good nutrition, the right strength and conditioning programme, good hydration and plenty of rest.

Sports massage when done right can assist in all of the above; it can improve your recovery by speeding up the metabolic effects in a given muscle. This is done through several techniques that remove the waste products that build up through your high intensity training in your conditioning programme.

This not only removes and improves the lymphatic system but can also relax the nervous system, allowing a reduction in cortisol/adrenaline (your stress hormones), this then allows you to switch from your fight and flight system into your relaxing parasympathetic system which improves digestion, elimination and detoxification pathways.

Another great reason for having a good sports massage is to work on your flexibility, by using techniques such as muscle energy technique which tricks your nervous system and results in elongation of the muscle fibres. This is achieved through re-setting of the muscle spindles (a muscle within a muscle) and leads to improved posture, and greater flexibility which can only improve performance.

Power is something that is needed in all sports some more than others, but requires a big eccentric component, (a lengthening of a muscle or muscles under tension), Dr Gary Gray a physical therapist from Michigan in the United States talks about priming the muscle before exploding into a given movement.

Let me give you an example, If there is a severe shortening of a single muscle, let’s use the peroneus longus and brevis (muscles found in your calf). Their main role is to roll the foot during deceleration, either in walking, running or in jumping. If these muscles are tight, there will not be enough inversion (supination) at the ankle joint to allow you to push off with your big toe as the ankle joint moves into eversion (pronation), this dysfunction has profound effects in the way we distribute our force as we land.

Sports massage can aid in improving these movement patterns by mobilising your joints to allow better mechanics to stop unwanted movement further up the body.

Finally sports massage can highlight all muscle/joint imbalances that might exist, this allows the therapist to construct a rehabilitation programme, which should work on posture, stability, and strength and power in that order allowing the patient and client to achieve their goals and most of all remain injury free.

If you want to remain injury free, whether you train or not, then book a sports massage with Steven today. Don’t wait until you’re in pain… trust us, prevention is better than cure!

Steven Hollinshead is a sports therapist, personal trainer, and kinsiologist working at Urban Kings Gym on a Tuesday and Thursday morning.